Core Module Courses
Area
Knowledge Entrepreneurship
- face-to-face: students attend on campus
- hybrid: T4EU students attend online, home students attend on campus
- blended: the course is largely online (for all students), but there may be face-to-face elements, for instance for project work, at the mobility week or a final exam
- basic course (BC): knowledge in area of expertise
- application course (AC): students apply knowledge to gain experience and generate societal transformative impact in limited scope
subject title
Knowledge Entrepreneurship
Teaching modalities:
- Largely asynchronous course
- Register by 26 March 2023
- Kick-off session: 18 August 2023
- Online material for project development
- Two to three individual meetings with teaching staff
Our society faces challenges of a magnitude and variety rarely seen before. New technologies, pollution, migration patterns, to just name a few, result in increasing pressure to transform present business models, structures and processes to meet these challenges. Within the disciplines’ innovation management and entrepreneurship, many strategies and instruments were developed to design products, services, processes and structures to realize novel ideas and enable change.
Still, in the face of ecological, social and digital transformation, the respective models and instruments appear to fall short in enacting change, appropriate to the speed and significance of our challenges. One answer for the call of an adapted approach is knowledge entrepreneurship. The new concept aims to empower individuals to seek and implement transformational change. The lecture introduces state of the art innovation adoption models and innovation barriers. Subsequently, participants learn more about the concept of knowledge entrepreneurship and several strategies, which are developed and tested for the purpose of striving for transformation, are scrutinized.
This course is intended for Master students or students within certification programs such as the Europaicum/Transform4Europe
Learning objectives
The specific competencies students are expected to acquire in the process include:
(1) An understanding of the relevance and characteristics of innovation and the innovation adoption process,
(2) deep knowledge of knowledge entrepreneurship as instrument to foster transformation,
(3) the ability to consciously identify, evaluate and select opportunities for transformational change in one’s personal or professional environment
(4) the application of agile and/or design thinking approaches to purse identified opportunities.
More information is available at: https://www.uni-saarland.de.
subject title
This module of the Degree of Business and Administration (ADE) provides the student the basic tools to an appropriate guidance and management of the market research within the firm, which means summarizing, identifying, gathering, and analysing information for marketing strategy and tactics. The proper application of market research allows achieving, more efficiently, corporate and marketing objectives of the firm, as well as keeping the right way for the firm from a legal and ethical point of view.
This module is included within Business Economy, closely related to other subjects of Strategic Management, Finance and Accounting, of preceding or posterior years. Moreover, it is related to other subjects of Marketing, since it develops gathering information techniques, presented in Introductory Marketing, which are useful in the decision processes studied in the mandatory subjects: Marketing Management and Strategic Marketing, and in the elective subjects: Commercial Distribution, Marketing Communication, Sales Management, and International Marketing.
University of Alicante | ECTS: 6 | AC | Modality: face-to-face | Language: English
Start date: January 30, 2023
For Erasmus students:
subject title
This subject aims to analyse international business issues from the perspective of the manager in charge of the firm’s international strategy. In doing so, the strategic management conceptual framework is used. Additionally, the peculiarities of international business in various fields, such as family firms, hospitality companies and emerging markets are explained.
Within this framework, the course is divided into two parts. The first one (comprising units 1-4) deals with the strategic management process for firm’s internationalisation. Thus, the main ideas to consider when making decisions on internationalisation are presented following the steps of this process: strategic analysis (country-, industry-, and firm-specific factors), strategy formulation (entry and competitive strategies), and strategy implementation (human resources, organisational structure, and strategic control).
The second part of the course (involving units 5 and 6) deals with international management in specific contexts. More precisely, unit 5 focuses on SMEs, family businesses, firms from Alicante province, and hotel chains. Finally, unit 6 analyses the strategies and key success factors in emerging markets, with a special emphasis on China and India.
Regarding the academic structure of the Degree in Business Administration and Management, the subject International Corporate Strategy and Management is included in two specialisation routes of the 4th year: Strategic Management and International Business. Moreover, this subject carries out an in-depth study of some concepts belonging to Strategic Business Management I and II (subjects of the 3rd year), applying them to an international context.
University of Alicante | ECTS: 6 | AC | Modality: face-to-face | Language: English
Start date: January 30, 2023
For Erasmus students:
subject title
In regard to the subject “Organizational Design”, students are to understand the different theories in the field of organizational structure and their application to organizational problem solving, to be able to analyse an organization’s structural situation, to identify and understand a company’s main structural strengths and weaknesses, and to provide solutions for its structural problems and issues.
University of Alicante | ECTS: 6 | AC | Modality: face-to-face | Language: English
Start date: January 30, 2023
For Erasmus students:
subject title
This subject belongs to the route of strategic management. The subject offers a vision of two management systems, quality management and environmental management. Both management systems are acquiring a high relevance in business in order to improve performance and competitive. In particular, we study the fundamentals of both systems, the main tools of quality management and environmental and standardized systems.
With regard to the coordination of this subject with the rest of the subjects, this subject complements others about business address given in previous courses such as fundamentals of business economics, operations management, organization design and strategic management I and II, also complementing other subjects also taught in fourth grade as entrepreneurship, human resources, and international business.
University of Alicante | ECTS: 6 | AC | Modality: face-to-face | Language: English
Start date: January 30, 2023
For Erasmus students:
subject title
Digital Marketing: Brand building for art & design
Purpose of the subject:
This course aims to provide students with a practical knowledge and understanding of marketing using digital platforms, with insight into the changing landscape of the tech industry.
Students will be given the chance to work individually or in teams to create their own marketing campaign, using the techniques we will learn on the course. The module will also lead up to an extended online roleplaying game in the Discord environment, in which students play roles to secure funding at a reenacted version of the real-life Web Summit. More details on this are available below.
There will be eight 1.5-hour lectures, in an online lecture/discussion format, with the roleplaying game taking place during one lecture slot. Additionally, there will also be six further pre-recorded downloadable discussions between the lecturer and guest speakers from the world of digital marketing, who will give their own unique insight into how to create successful campaigns.
Explanation of assessment method:
Students will form teams and create small marketing “test-campaigns” for a real or invented product. Teams will give presentations on their campaigns as part of the lecture.
Students will (except in the case of an authorised absence) take part in the roleplaying Web Summit exercise explained in the description of subject content.
The student must have attended more than 50% of lectures, and shown a willingness to participate in discussions.
subject title
Introduction to Sustainability
Purpose of the subject:
To open the content of sustainability and circular economy and to provide a compre-hensive understanding of the connections between environmental, social and eco-nomic problems.
Learning outcomes:
Upon successfully completing this course, students will be able to
- explain what is sustainability, its history and what are the global challenges that require sustainable approaches,
- explain what is circular economy, its principles and business models,
- conduct a basic analysis of a sustainability and a footprint of a product.
The student is familiar of the nature of the circular economy, new business models, environmental policy, understands the problem of greenwashing. Student thinks about a product and production in the context of product life cycle and understands the principles of circular design.
subject title
Entrepreneurship
The course provides students with the basic theories and concepts related to Entrepreneurship and Business Model Innovation.
The course is ideally divided into two parts. The first part deals with entrepreneurship. After clarifying what entrepreneurship is, we will focus on the techniques and the strategies for identifying opportunities and generating ideas. We will then move to the feasibility analysis to then outline the main structure of a business plan. We will then concentrate on the characteristics of the founding team and on some financial aspects related to the entrepreneurial process. A deepening on the factors determining the growth of the Start-Up firms concludes the first part of the course.
The textbook for the first part is: Barringer B.R., Ireland,D.R., Entrepreneurship. Successfully Launching New Ventures. Global edition (6th ed.), Pearson (SELECTED CHAPTERS, see below).
The second part of the course is practice based and deals with Business Model Innovation. In this part, attending students will be divided in groups and will work on the development of a business model in collaboration with the Contamination LAB of the University of Trieste and the ENACTUS project.
The textbook for the second part is: Osterwalder A., Pigneur Y., Business Model Generation. John Wiley & Sons.
PART 1 (Textbook: Barringer, B.R.; Ireland, D.R.; Entrepreneurship. Successfully Launching New Ventures. Global edition (6th ed. – 2019), Pearson
The Entrepreneurial Process (ch.1)
Opportunities and Ideas (ch.2)
Feasibility Analysis (ch.3)
The Business Plan (ch.6)
Assessing a New Venture’s Financial Strength and Viability (ch.8)
Building the Venture Team (ch.9)
Getting Financing (ch.10)
Start-Up Growth (ch.14)
PART 2 (Textbook: Osterwalder A., Pigneur Y., Business Model Generation. John Wiley & Sons. – 2010)
The Business Model Canvas (part 1)
Any changes to the methods described here, which may be necessary to guarantee the application of the security protocols related to the COVID19 emergency, will be communicated on the website of the Department, the Degree Program and the teaching.
The course will be delivered face-to-face and online. There will be Case-studies, Class discussions, Guest speakers, Work-groups, Company visits.
Final exam
For attending students:
6CFU mode: Written exam on Part 1 (slides + notes) and Part 2 (slides + notes) + Group Work evaluation on Part 2
9CFU mode: Written exam on Part 1 (slides + notes) and Part 2 (slides + notes) + Group Work evaluation on Part 2 + BM analysis (individual)
For non-attending students:
6CFU mode: Written plus oral exam on Part 1 (text-book only)
9CFU mode: Written plus oral exam on Part 1 and Part 2 (text-books only)
Textbooks
Textbook for Part 1: Barringer, B.R.; Ireland, D.R.; Entrepreneurship. Successfully Launching New Ventures. Global edition (6th ed – 2019), Pearson
Textbook for Part 2: Osterwalder A., Pigneur Y., Business Model Generation. John Wiley & Sons – 2010
Miscellaneous
The course is offered in both a 6CFU (ECTS) and a 9CFU version. Students that needs 9CFU, will be asked also to analyse the business model of a real firm to pass the exam.
University of Trieste | ECTS: 6 | Modality: hybrid | Language: English
Start date: Mon. 4pm-7pm, Tue. 4pm – 7pm, 2nd semester starts on 27th February and ends on 26th May (roughly) Start and end dates may vary from course to course
subject title
Theory and Techniques for Quality Control
Course objectives
KNOWLEDGE AND UNDERSTANDING
At the end of the course, students will have to demonstrate knowledge and understanding of the key concepts and fundamental principles implied by the business approaches aimed at continuous quality improvement, also oriented to the sustainable production of goods and services.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course, students will have to show their ability in:
– identifying the approach adopted by a company for quality management;
– identifying the strategy adopted by a company for environmental sustainability.
MAKING JUDGEMENTS
At the end of the course, students will have to demonstrate that he/she has not only acquired knowledge and concepts but also his/her ability to apply them for the analysis of concrete examples.
COMMUNICATION SKILLS
The oral exam aims at assessing students’ skills on using, effectively, appro-priately and with specific language, the concepts learned in the course.
For the attending students, it will be also possible to verify the communicative ability acquired in written form through partial tests.
LEARNING SKILLS
At the end of the course, students must demonstrate that they are able to ap-ply the knowledge, skills and the minimum competencies required in this sylla-bus.
More information here: Università di UNITS.
University of Trieste | ECTS: 6 | Modality: hybrid | Language: English
Start date: Mon. 3pm -5pm, Fri. 11am – 1pm, 2nd semester starts on 27th February and ends on 26th May (roughly) Start and end dates may vary from course to course
subject title
Growth Economics
The course aims to provide students with the following skills. D1 – KNOWLEDGE AND UNDERSTANDING: develop skills related to understanding and analyzing the economic debate on growth and developmentD2 – APPLIED KNOWLEDGE AND UNDERSTANDING: acquire an advanced competence in applying the acquired knowledge to debates concerning contemporary issues of the economy of the development and growth of economies and development policiesD3 – MAKING JUDGMENTS: develop the ability to engage in one’s own reflections on the themes and topics covered during the course. D4 – COMMUNICATION SKILLS: discuss economic issues on the development of countries demonstrating conceptual accuracy, linguistic precision and independent judgement. D5 – LEARNING ABILITY: being able to find and consult sources and secondary literature and knowing how to use the web to develop independent research on specific topics.
Prerequisites
Basic notions of differential calculus and statistics
Contents
The course aims to provide a review of the vast literature on long-term economic growth. After an introduction of the main development indicators and the historical series of various countries, we will proceed with the analysis of the main determinants of growth (accumulation of factors, productivity and institutions) and the modeling that captures their mechanisms.
Teaching Methods
Frontal lessons
Verification of learning
Written exam consisting of three questions, one quantitative and two theoretical. Possibly and optional oral exam.
Texts
ECONOMIC GROWTH , David Weil II or III ed. , Pearson
University of Trieste | ECTS: 9 | Modality: hybrid | Language: English
Start date: Mon. 10am–1pm; Wed. 9am–12noon; Thu. 11am–1pm at the Gorizia Campus, 2nd semester starts on 27th February and ends on 26th May (roughly) Start and end dates may vary from course to course
