Knowledge Entrepreneurship

Our society faces challenges of a magnitude and variety rarely seen before. New technologies, pollution, migration patterns, to just name a few, result in increasing pressure to transform present business models, structures and processes to meet these challenges. Within the disciplines’ innovation management and entrepreneurship, many strategies and instruments were developed to design products, services, processes and structures to realize novel ideas and enable change. Still, in the face of ecological, social and digital transformation, the respective models and instruments appear to fall short in enacting change, appropriate to the speed and significance of our challenges. One answer for the call of an adapted approach is knowledge entrepreneurship. The new concept aims to empower individuals to seek and implement transformational change. The lecture introduces state of the art innovation adoption models and innovation barriers. Subsequently, participants learn more about the concept of knowledge entrepreneurship and several strategies, which are developed and tested for the purpose of striving for transformation, are scrutinized.